Not long ago, Robin Amlot posted a bit of a rant about the charity craze at MSN Money. The rant was on target, as far as it went. If your intent is to donate to a charity, your favourite charity will certainly get far more from your gift if you make the donation directly. Under various charity schemes, your donated loot will actually be worth more to the charity than the amount that you contributed. But that rant rather misses the point of using a charity credit card, doesn't it?
The point is that this is money you've spent anyway. When you charge your purchases on a charity card, you're not paying more or less for your purchases - but a part of that cost goes from your pocket into the coffers of your favorite charity. Amlot's article takes the position that if you charge £10,000 on the AMEX Red Card - the particular target of the rant - you generate £117.50 in donations to charity. But if you want to donate the money to charity, the article charges, why not just make a donation of £117.50 - which, under the right scheme, will actually be worth almost £200 to the charity - and, the writer adds triumphantly, you didn't have to spend any other money to do it!
Which is, in the real world, a backwards way of looking at things. Let's start with the assumption that you'll charge £10,000 on your card. Chances are, you won't. Most people don't. But what happens if you charge, say, £400 in groceries every month on your card - and pay it off each month in one chunk. At the rate of one pence per pound spent, the rate that the
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