How To Give Your Business Credibility
By David Coyne, Sat Dec 10th
Let’s face it. Buying products and services from the Internetcan be a bit intimidating.
You may have no idea where the online merchant is located. Youmay not know how safe your personal and informationwill be.
You may be unsure if you’ll even get the product or what to doif the product is broken when it arrives at your door.
These types of concerns are what you are up against when yousell products from a website.
Here some tips to build credibility with potential customers.
1. Include all your contact information on your homepage. Yourphone and fax numbers, e-mail address, etc. List the hoursyou’re available to take customers’ phone calls.
2. Offer a money-back guarantee. This is a must, especially ifyou’re selling higher price items. Mention your guarantee atleast a couple of times in your copy.
The more details you give about your guarantee the morecomfortable your prospect will feel. Your guarantee should bevalid for at least 30 days after the purchase and it’s best tohave a “no-questions-asked” return policy.
Be prompt in refunding the customer’s money
3. Tell your site visitors how their and personalinformation will be protected if they buy from you.
Do you use a secure,encrypted server to process theirtransaction? Tell them. I have this info spelled out right belowthe “Buy Now” button on my website.
If you use a online processing
